I’m the (Kevin) Bacon of the Salesforce Community – Introducing Aldo Fernandez

This is the forty-fifth post in my blog series in which I feature people I know from the community: Salesforce employees, MVPs, User Group Leaders, Partners, and honestly, anyone who I’m connected with who is willing to share with me the answers to five simple questions. I hoping that this blog series will help everyone out in the community get better connected to others who are either like them, can help them, are nothing like them, can’t help them, or are simply people they haven’t met yet! After all, a stranger is simply a friend you don’t know yet.

For me, one of the greatest strengths of the Salesforce Ecosystem is its people and the connections that are shared.

So, if you are brave enough, even if you’ve never met me in person, fill out this form and I’ll feature you in an upcoming post. (In case I have confused anyone, the questions on the form about our relationship refers to you, the reader, and me, the author, Eric Dreshfield, and not the featured person in this post.) Just beware, by completing the form, you are giving me permission to use that information in a future post, as well as allowing me to interject some of my own thoughts into your responses!

And now I introduce the brains behind the first-ever Punta Dreamin’, Aldo Fernandez.


What’s your job title? Technical Architect, Litify.com. (EFD – I had to look that company up. According to their website, Litify is the world’s best business management platform designed specifically for law firms. And it’s built on the world’s leading CRM platform…Salesforce, of course!)

What does that mean you do? I work as a Technical Architect for Litify.com, a Salesforce startup based in NY, where we are building end-to-end products for the Legal Industry like Referrals, Intakes and Practice Management tools. Daily, I’m back-to-back with multiple Product Managers and Development teams, helping to meet business requirement with the Platform’s best practices on development, automation, integration, security and customization scenarios. (EFD – That’s a pretty wild commute from Uruguay. I’m guessing you work remotely.)

How long have you been involved with Salesforce.com (as a customer and/or an employee)? I’ve been working with Salesforce since 2008. I started for a partner as a developer on a 3 month integration project with no big expectations. Then I started digging deeper on the platform and learned that Salesforce was much more than just a CRM. So yes, you can say I was seduced by the Force.  (EFD – You have a year more than I do on the platform. It’s very interesting to see how many different directions people can take their careers with the Salesforce platform.)

Bacon or sausage? Can’t I have both? Don’t make me decide!

What’s more important: Who you know, or what you know? What you know is very important but I think who you know (and learn from) wins. It’s amazing how you can learn things from the most unexpected people. (EFD – Score another victory for the “who”! I wonder just what that score is. For my next post in this series, I’ll review the stats!)

How did our relationship start, and when? I was studying for the CTA exam in the lounge area of a Hostel in San Francisco during Dreamforce, (2013, I think) and I noticed your Salesforce t-shirt and started talking about local Salesforce User Groups. You encouraged me with ideas to our Developer User Group in Uruguay which I really appreciated. In the name of our Community, Thanks Eric! (EFD – Yes! I remember that chance meeting in the hall of the Hostel. What a great conversation, and if memory serves me correctly, Zachary Jeans was there as well. How exciting it is to see that now you’ve taken the user group idea even further and launched Punta Dreamin’, the technical conference for Latin America’s Salesforce Community.)

And now the bonus question – What’s one fact about you that few people know, that will surprise me and my blog readers? I used to be a professional football(soccer) player in Uruguay. It didn’t worked; I was a better student on Engineering School than on the pitch. (EFD – Wow…now I know 2 people who were professional soccer players before starting a career that got them involved with Salesforce!)

You can find Aldo on Twitter.

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