The Dreamforce Newbie Survival Kit, 2018 Edition

Dreamforce. The name says it all.

Thousands and thousands of people dream about attending, and once they get there, they feel this inexplicable force that draws them back year after year. 2018 will be my eighth year attending Dreamforce, and if I have my way, I will continue return every year, just like the Monarch Butterfly’s annual migration to Mexico, Florida and southern California, except that I use an airplane and BART for my modes of transportation, since I don’t have wings!

Here are a few tips that I think all first-time Dreamforce attendees should know:

1. Wear comfortable shoes – You will walk more than you think. WAY more than you think. Many of the sessions are held in Moscone Center, which is actually three different buildings each with at least two floors of convention space. There are also sessions scattered about the city in various other locations including a theater and many hotels. If you are not used to walking a lot, get on a treadmill or get outside and start walking now! You might even want to bring more than one pair of comfortable shoes…just be sure they are not brand new. Breaking in new shoes at Dreamforce is a recipe for sore and tired feet! Corey Snow walked a lot at Dreamforce 2017!

2. Leave the laptop at home – If you must bring it to San Francisco, leave it secured in the safe at your hotel room. You will quickly find that it becomes very heavy to carry around with you all day, even if it’s one of the ultralight laptops. Opt for a tablet if you have one or even just your smartphone if you are comfortable taking notes on a small device. (Please note – I do NOT always practice what I preach, and I usually pay the price for that. If you must bring your laptop, opt for a backpack or messenger-style bag that can cross your body, not just hang off one shoulder. You don’t want to end the week with a definitive lean.)

3. Wear comfortable clothing – Be sure to dress in layers or bring a light jacket. San Francisco has beautiful weather nearly all year. It never really gets terribly hot or very cold, but with the proximity to the ocean, the chances for a breeze are pretty good, and once the sun goes down, the air could get a little chilly. It will be a little warmer than last year, since Dreamforce is earlier by 6 weeks or so. Personally, being from the Midwest, I love the cool evenings!  It’s what I call camping weather. (Hmm…that fits in nicely with Trailhead!)

4. Don’t forget to eat and stay hydrated – Don’t get so busy with the event that you forget to eat. And by all means, keep drinking water too. (But please do so using a refillable water bottle to keep all the plastic out of the landfills and oceans!) Eating and drinking water is the best way to keep up your energy. Now I know what you’re thinking…if I drink a lot, I’ll need to use the bathroom a lot. That’s true. That’s also part of human nature. There’s time between sessions to find a bathroom, although the lines may be longer between sessions, so if you have a time-slot where you are not in a session, make a pit stop, even if you don’t feel the urge. I bet your body will thank you for it anyway. One thing to note: For those preferring gender neutral bathrooms, you’ll find one on the 2nd level of Moscone West, near room 2004, as well as in the Hilton Union Square and the Marriott Marquis.

 

5. Network –  a.k.a., talk to people. Don’t be scared. Talk to everyone you can. Talk to the person on your right when waiting in line to go into a session. Talk to the person sitting to your left once you get inside a session. When you take a break to eat lunch (included in your conference registration) be brave and sit near people you don’t know…and start a conversation! (Just don’t get so busy you forget about food and water! Remember tip #4 you just read? With all the walking and mental exercise you’ll be getting during Dreamforce, you’ll need all the nourishment you can find!) Back to talking to people –  Just do it. Outside your comfort zone is where the magic happens. You’ll never know who you’ll meet. Out of the 45,000 + people at Dreamforce 2011, I managed to sit down for lunch at a table with one of my brother-in-law’s co-workers. (Cue the Walt Disney music: It’s a small world after all!) If you are shy, take the high-tech approach to networking. Bring a surge strip with you and hang out at a charging station between sessions – one surge strip could mean five instant connections.

6. Dreamforce “After Hours” – Be prepared for some long days. This isn’t just an 8am to 5pm conference. Sure that’s when most of the keynotes and breakout sessions occur, but there are also many opportunities for networking before and after those hours thanks to many partners sponsoring parties. Your one stop shop for all the parties at Dreamforce this year is the Anaplan Party List. And don’t forget about the Trailblazer Community, with its many Dreamforce related groups like “New to Dreamforce” and “Dreamforce Newbie Reunion Breakfast” (Shameless plug number 1: That’s a group that I am organize, and it’s purpose is to help Dreamforce first-timers make a connection or two, while helping to raise money for Project Night Night. Want to attend the breakfast on Tuesday, September 26th from 6:30am to 8:30am? Register here.) One more point about “after-hours” – don’t overdo it on the alcohol! You will need to be well rested for the next day’s adventures at Dreamforce, and while alcohol may help you fall asleep, to much of it can make waking up in the morning more of a challenge. (Some people call me the “one-hit wonder”…one adult beverage, and then I’m onto water the rest of the night.)

6. Training – If you can, take advantage of the pre-conference training and certification opportunities, Dreamforce is the perfect opportunity for that too, and at a discounted price too! Once you get your certification, tweet it out with #ThisOneIsForYouTamiEsling, use the same hashtag in the Trailblazer Community and on Facebook too! Doing so will make your celebration of certification a tribute to the late Tami Esling, a Salesforce MVP who passed away on March 5th, 2016, who made it her mission to help people get certified.

7. Go Global – Dreamforce doesn’t just happen in San Francisco. Dreamforce happens all over the globe! Attend a Salesforce World Tour or Trailhead Live event in your area. Look here for an event near you. Join a user group in your area and attend the meetings regularly. Look for awesome regional, Community led Salesforce events, and attend those too! The Trailblazer Community is an awesome way to expand your knowledge and increase not only your network of people, but also the resources you can count on to help you solve problems.

8. All Year Long – Dreamforce isn’t just a week during the year. Thanks to the Trailblazer Community it’s a perpetual event. Get active on the Community and share your struggles and your successes. Get connected with the people you will meet BEFORE you get to Dreamforce and make friends that last a lifetime!

So why do so many people attend Dreamforce year after year? In a word, because it is AWESOME!

Want to meet up with me at Dreamforce? Tweet me!

5 Things you might not know about Panaya – Managing Change Impact in Salesforce

Guest post from Ronit Eliav, Director of Product Marketing, Panaya

Who is Panaya and why we care about SFDC

Panaya is the leader in continuous delivery of innovation to the world of enterprise IT applications. As SFDC environments mature, they become more complex, making any system alteration or change a major risk. We enable risk-free change of Salesforce.com business applications.

What is RDx for SFDC

Panaya Release Dynamix (RDx) for Salesforce.com is a release management solution that pinpoints areas impacted by change so you can foresee and resolve potential change delivery risks. It helps you make informed decisions when going into production.

(EFD – Who remembers Panaya ChangeGuru, and who missed that when it was decommissioned off the AppExchange? Keep reading – you’ll enjoy the rest of this!)

How we provide visibility

With Panaya RDx for Salesforce, change is no longer a calculated guesswork.  How do we enable release certainty? The solution provides a full view of change dependencies and usage statistics so that you can pinpoint the  impact of all code developed. This way you can foresee and resolve any risks associated with the change prior to production.

(EFD – “Prior to production” – did you see that? You can see and resolve issues before things go live.)

Panaya Release Dynamix for Salesforce: Scoping

How we remove risk

Panaya RDx helps you understand the impact of all code developed before going to production. Once scoped items have been defined, you can decide which impacted customization and development components should be changed. For every scoped entity, a deep analysis is available, with detailed component dependencies including: code change highlights, usage rating, modification dates, and touchpoints to external applications. With an auto-generated list of impacted components, you can easily assign development and customization tasks to team members.

Panaya Release Dynamix for Salesforce: Dependency Map

How we ensure quality

Panaya RDx automatically generates test plans for safe release to production. Once the list of development and customization components has been created, a test plan can easily be defined. This is done based on an analysis of the chosen components and an auto-generated list of related testing entry points. For every entry point, a test owner may either link a test from an existing catalog, ask the system for test recommendations or create a new test.

(EFD – Panaya is trying to make your life easier. Shouldn’t you at least talk to them about a demo at Dreamforce?)

Release Dynamix for Salesforce addresses those pain points associated with releasing changes so that IT teams can deploy faster with quality. Calculated guesswork is removed and replaced with data-based decision making to ensure confident deployment.

See for yourself, download 5 tips to Safe and Fast Salesforce.com System Changes.

Hurry! Offer Expires at 11:59 PM Central Time, July 31, 2018!

Want to Attend Dreamforce 2018, and Help Homeless Children at the Same Time?

If you had the chance to do something (that you do every year) and help a great cause at the same time, would you do it?

Yes, that was a rhetorical question, but do me a favor, answer it anyway.

My answer would be a resounding ‘Yes!’ I try to give back to the Salesforce community every chance I get. So I reached out into my network of connections in search of a pass to Dreamforce that I could auction off with the proceeds going to Project Night Night. I was very fortunate in that the first person I emailed replied back with a resounding “Happy to provide that for you.”

Today I’m thrilled to launch the 2018 edition of the “Attend Dreamforce, Help a Homeless Child” auction. The rules are pretty simple:

  1. Place you bid here.
  2. All entries must be received by 11:59 PM Central Time on July 31, 2018.
  3. The highest bid wins.
  4. Free pass covers conference registration fees only. All travel and other accomodations are the responsibility of the winner.

When registration for Dreamforce 2018 opens, the rate for a full Dreamforce pass will be $1,899.

One lucky winner will get a free pass to attend Dreamforce and many homeless children will get a NightNight pack from Project Night Night.

Please answer these two questions:

  1. Do you, or someone you know, still need a pass to Dreamforce, or want to save money on the pass you already have?
  2. Do you want to help children have sweeter dreams at the same time?

If you answered yes to both questions, please place your bids here. To see the current high bid, follow me on Twitter and search for #DF18PNN_HIGHBID.

The bidding will close at 11:59 PM on Tuesday, July 31, 2018.

If you happened to answer the first question with a no, please visit Project Night Night and consider making a donation.

Either way, please follow Project Night Night on Twitter and support their cause with prayers!

Thanks!

The Dreamforce Newbie Survival Kit, 2017 Edition

Dreamforce. The name says it all.

Thousands and thousands of people dream about attending, and once they get there, they feel this inexplicable force that draws them back year after year. 2017 will be my seventh year attending Dreamforce, and if I have my way, I will continue return every year, just like the Monarch Butterfly’s annual migration to Mexico, Florida and southern California, except that I use an airplane and BART for my modes of transportation, since I don’t have wings!

Here are a few tips that I think all first-time Dreamforce attendees should know:

1. Leave the laptop at home – If you must bring it to San Francisco, leave it secured in the safe at your hotel room. You will quickly find that it becomes very heavy to carry around with you all day, even if it’s one of the ultralight laptops. Opt for a tablet if you have one or even just your smartphone if you are comfortable taking notes on a small device. (Please note – I do NOT always practice what I preach, and I usually pay the price for that. If you must bring your laptop, opt for a backpack or messenger-style bag that can cross your body, not just hang off one shoulder. You don’t want to end the week with a definitive lean.)

2. Wear comfortable shoes – You will walk more than you think. WAY more than you think. Many of the sessions are held in Moscone Center, which is actually three different buildings each with at least two floors of convention space. There are also sessions scattered about the city in various other locations including a theater and many hotels. If you are not used to walking a lot, get on a treadmill or get outside and start walking now! You might even want to bring more than one pair of comfortable shoes…just be sure they are not brand new. Breaking in new shoes at Dreamforce is a recipe for sore and tired feet!

3. Wear comfortable clothing – Be sure to dress in layers or bring a light jacket. San Francisco has beautiful weather nearly all year. It never really gets terribly hot or very cold, but with the proximity to the ocean, the chances for a breeze are pretty good, and once the sun goes down, the air could get a little chilly. This will be especially true this year, since Dreamforce in in November. For me, being from the Midwest, this is what I call camping weather. (Hmm…that fits in nicely with Trailhead!)

SFO DF17 Weather

 

4. Network –  a.k.a., talk to people. Don’t be scared. Talk to everyone you can. Talk to the person on your right when waiting in line to go into a session. Talk to the person sitting to your left once you get inside a session. When you take a break to eat lunch (included in your conference registration) be brave and sit near people you don’t know…and start a conversation! (Be sure to eat! Be sure to stay hydrated as well. With all the walking and mental exercise you’ll be getting during Dreamforce, you’ll need all the nourishment you can find!) Back to talking to people –  Just do it. Outside your comfort zone is where the magic happens. You’ll never know who you’ll meet. Out of the 45,000 + people at Dreamforce 2011, I managed to sit down for lunch at a table with one of my brother-in-law’s co-workers. (Cue the Walt Disney music: It’s a small world after all!) If you are shy, take the high-tech approach to networking. Bring a surge strip with you and hang out at a charging station between sessions – one surge strip could mean five instant connections.

5. Dreamforce “After Hours” – Be prepared for some long days. This isn’t just an 8am to 5pm conference. Sure that’s when most of the keynotes and breakout sessions occur, but there are also many opportunities for networking before and after those hours thanks to many partners sponsoring parties. Your one stop shop for all things Dreamforce is the Apttus Dreamforce All Access site. And don’t forget about the Success Community, with its many Dreamforce related groups like “New to Dreamforce” and “Dreamforce Newbie Reunion Breakfast” (Shameless plug number 1: That’s a group that I am organize, and it’s purpose is to help Dreamforce first-timers make a connection or two, while helping to raise money for Project Night Night. Want to attend the breakfast on Monday, November 6th from 6:30am to 8:30am? Register here.)

6. Training – If you can, take advantage of the pre-conference training opportunities, and if you are considering getting a Salesforce certification, Dreamforce is the perfect opportunity for that too, and at a discounted price too! Once you get your certification, tweet it out with #ThisOneIsForYouTamiEsling, use the same hashtag in the Success Community and on Facebook too! Doing so will make your celebration of certification a tribute to the late Tami Esling, a Salesforce MVP who passed away on March 5th, 2016, who made it her mission to help people get certified.

7. Go Global – Dreamforce doesn’t just happen in San Francisco. Dreamforce happens all over the globe! Attend a Salesforce World Tour or Trailhead Live event in your area. Look here for an event near you. Join a user group in your area and attend the meetings regularly. Look for awesome regional, Community led Salesforce events, and attend those too! The Salesforce Community is an awesome way to expand your knowledge and increase not only your network of people, but also the resources you can count on to help you solve problems.

8. All Year Long – Dreamforce isn’t just a week during the year. Thanks to the Success Community it’s a perpetual event. Get active on the Community and share your struggles and your successes. Get connected with the people you will meet BEFORE you get to Dreamforce and make friends that last a lifetime!

So why do so many people attend Dreamforce year after year? In a word, because it is AWESOME!

Shameless plug number 2: I’m doing a fundraiser for Project Night Night that doesn’t involve eating too! Last year I shaved off my beard for Dreamforce and raised over $2,000 for Project Night Night. This year, I’ll shave it off again if I hit $3,000 or more, and if I top $6,000, I’ll shave my head too! You can donate to that campaign here.

Want to meet up with me at Dreamforce? Tweet me!

I’m the (Kevin) Bacon of the Salesforce Community – Introducing Lauren Touyet

This is the forty-seventh post in my blog series in which I feature people I know from the community: Salesforce employees, MVPs, User Group Leaders, Partners, and honestly, anyone who I’m connected with who is willing to share with me the answers to five simple questions. I hoping that this blog series will help everyone out in the community get better connected to others who are either like them, can help them, are nothing like them, can’t help them, or are simply people they haven’t met yet! After all, a stranger is simply a friend you don’t know yet.

For me, one of the greatest strengths of the Salesforce Ecosystem is its people and the connections that are shared.

So, if you are brave enough, even if you’ve never met me in person, fill out this form and I’ll feature you in an upcoming post. (In case I have confused anyone, the questions on the form about our relationship refers to you, the reader, and me, the author, Eric Dreshfield, and not the featured person in this post.) Just beware, by completing the form, you are giving me permission to use that information in a future post, as well as allowing me to interject some of my own thoughts into your responses!

And now I introduce the founder of Salesforce Ohana Coffee, and Salesforce FanGirl (her words,  not mine), Lauren Touyet.

Lauren

What’s your job title? Senior Systems Analyst, DocuSign, and Host of Salesforce Ohana Coffee! (EFD – DocuSign?!?  I love DocuSign. I’ve used them for a few years to manage all the sponsorship agreements for Midwest Dreamin’!)

What does that mean you do? Obviously, I talk about how amazing Salesforce is but I also am the only Salesforce professional in Europe for my company so I wear a few hats: I am a trainer, making sure we are using the system the way we should and stopping the bad habits; I am a sounding board for all the ideas the business has; I am an Admin who solves problems with Salesforce, I am a ninja who fixes all the gremlins in the system; I am a process adviser making sure processes match the system design and finally I am a gate keeper of our security making sure the apps and plug ins we install are above board. (EFD – I have just one question, ok, maybe three: 1.) With all that stuff you do, how do you find time to sleep? 2.) If you are the gate keeper, who is the key master? and 3.) What prompted you to start Salesforce Ohana Coffee, and what is it all about?)

How long have you been involved with Salesforce.com (as a customer and/or an employee)? I started using Salesforce when I was order processing in my old job. We used it for discounting customers’ orders – that was back in 2009. I remember the training we received (it was nothing fancy) but I remember thinking finally a system we can use that doesn’t have the hassle of chasing Sales people for approval codes. From there I tried to learn as much as I could. In 2011 that company was rolling out email to case and a few managers encouraged me to apply for the Salesforce admin position, and the rest, as they say is history!.  (EFD – Hey! It sounds like you may not have been an “Accidental Admin”! )

Bacon or sausage? It’s Bacon, or nothing!

What’s more important: Who you know, or what you know? While is it definitely imperative to know your stuff, you can’t be expected to know everything which is why who you know is so important. That’s why I love the community – if I get stuck I can reach out and I know they all have my back. To me, the community is more than people who do the same job as me, they are family and my best friends! I know that is silly to say about people who are half way around the world and who I only see at Dreamforce but true I talk to the Ohana daily. That is why I love Ohana Coffee so much. I meet up with my friends to talk work, life, events and everything else! (EFD – I guess that answers my 3rd question from above. One word of caution – if you join the Ohana Coffee sessions, be aware that Lauren says she will post unflattering pictures of everyone on Twitter. It’s true…check out the pics below!)

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How did our relationship start, and when? I followed you on twitter for a while and then we met at a Dreamforce party, however I didn’t know it was you until after the party! But our relationship definitely grew when you started attending Ohana Coffee and we got to chat more and share stories and experiences. The timing is hard to pinpoint. I was twitter stalking you for a good while before Dreamforce, but wasn’t sure if you were a catfish. So I would say the Dreamforce Party on a rooftop (I think it was the Apttus party.)  (EFD – And now I’m Googling “catfish” to see what that really means. Should I be insulted, or flattered?)

And now the bonus question – What’s one fact about you that few people know, that will surprise me and my blog readers? When I was a kid, I used to work on movie sets in Ireland with my Dad. We would rewire the stars’ trailers as they were brought in from America and were a different voltage! I have worked on the sets of “Michael Collins”, “Mrs Browns Boys”, “Veronica Guerin” and “Agnes Brown”. (EFD – So you might have rubbed elbows with some celebrities…and now you are a celebrity in the Salesforce ecosystem! It’s really true: what goes around, comes around.)

You can find Lauren on Twitter. Be sure to also follow Ohana Coffee.

I’m the (Kevin) Bacon of the Salesforce Community – Introducing Launa Saunders

This is the forty-sixth post in my blog series in which I feature people I know from the community: Salesforce employees, MVPs, User Group Leaders, Partners, and honestly, anyone who I’m connected with who is willing to share with me the answers to five simple questions. I hoping that this blog series will help everyone out in the community get better connected to others who are either like them, can help them, are nothing like them, can’t help them, or are simply people they haven’t met yet! After all, a stranger is simply a friend you don’t know yet.

For me, one of the greatest strengths of the Salesforce Ecosystem is its people and the connections that are shared.

So, if you are brave enough, even if you’ve never met me in person, fill out this form and I’ll feature you in an upcoming post. (In case I have confused anyone, the questions on the form about our relationship refers to you, the reader, and me, the author, Eric Dreshfield, and not the featured person in this post.) Just beware, by completing the form, you are giving me permission to use that information in a future post, as well as allowing me to interject some of my own thoughts into your responses!

And now I introduce the co-leader of the San Diego Salesforce User Group, and Salesforce MVP, Launa Saunders.

launa-saunders

 

What’s your job title? Manager, Sales Operations, Illumina, Inc. (EFD – I had to look up Illumina…I knew you worked there, but really didn’t know much about the company. According to their website: “Today we are a global leader in genomics – an industry at the intersection of biology and technology. At the most fundamental level, we enable our customers to read and understand genetic variations. We strive to make our solutions increasingly simple, more accessible, and always reliable. As a result, discoveries that were unimaginable even a few years ago are now becoming routine – and are making their way into patient treatment.” I’m still not sure what the company does! It’s a biotechnology firm.)

What does that mean you do? Currently my focus is on the strategy of our CRM from the technical perspective. When I first started at Illumina, I was a Sr. Business Analyst in the GIS department. Now that I am in Sales Operations I am able to tie the needs of the business to the IT infrastructure. (I speak in Salesforce talk to our Admins: “WFR”, “FLS”, etc. oh yeah, and “LOL”). (EFD – I bet sometimes your Salesforce Admins and users make you also say “WTF”, and then you reach for a drink! #WhyAdminsDrink)

How long have you been involved with Salesforce.com (as a customer and/or an employee)? I have been managing Salesforce systems since 2007. I started off as an Administrative Assistant responsible for running the department metrics, out of Salesforce. When I started (at this particular company) every employee was assigned the Admin profile, and had the ability to change layouts, fields, etc. I couldn’t run metrics successfully since we would come in and find that someone had changed a picklist value the night before, or removed a field altogether. I became a member of the Salesforce Community and eventually taught myself Salesforce through trial and error (and a little help from SteveMo of course). Eventually I submitted a project plan to revamp Salesforce, including removing everyone’s admin rights. Since then I have worked in multiple orgs with various titles, but it always comes back to the strategy and improving adoption.  (EFD – Ouch! “every employee was assigned the Admin profile” Yeah…that’s calls for another drink! #WhyAdminsDrink)

Bacon or sausage? Eww…a pork product? No thank you!

What’s more important: Who you know, or what you know? It’s definitely who you know, the community proves that! I don’t have to be an expert on everything Salesforce, but if I go to the community, I know someone will be and I can reach out to them with questions, advice, etc., I can then pay it forward and share my knowledge. It’s what makes the world go ’round (plus I like to avoid being a “jack of all trades, master of none”. The community is my Rolodex of experts to reach out to when the time comes) (EFD – Ooo…Love that: “The community is my Rolodex of experts.” WOW!)

How did our relationship start, and when? Well, we are both UG leaders, and inducted as MVPs at the same time (Spring ’13), so that’s when it started. But you were the first MVP that I had a beer with at the first MVP Summit in 2013, so you were the “welcome wagon” of sorts.  (EFD – A fellow user group leader and an MVP class mate…or is that glass mate?  Either way, it’s been great knowing you since 2013!)

And now the bonus question – What’s one fact about you that few people know, that will surprise me and my blog readers? While raised in San Diego, I wasn’t born here. I’m actually from a small farming community in central California. My family is still there. We have a massive ranch there where I learned to farm, shoot, raise bees, you name it! My Dad taught me to live off the land if need be, so he keeps me grounded. I love the beaches and sun in San Diego, but nothing beats a campfire in the middle of nowhere underneath a million stars. (EFD – I live out in a rural part of Southern Indiana, after growing up and living most of my life in suburban areas near large cities. I really like being able to go outside at night, look up and see millions of stars! I totally agree with that!)

You can find Launa on Twitter.

I’m the (Kevin) Bacon of the Salesforce Community – Introducing Aldo Fernandez

This is the forty-fifth post in my blog series in which I feature people I know from the community: Salesforce employees, MVPs, User Group Leaders, Partners, and honestly, anyone who I’m connected with who is willing to share with me the answers to five simple questions. I hoping that this blog series will help everyone out in the community get better connected to others who are either like them, can help them, are nothing like them, can’t help them, or are simply people they haven’t met yet! After all, a stranger is simply a friend you don’t know yet.

For me, one of the greatest strengths of the Salesforce Ecosystem is its people and the connections that are shared.

So, if you are brave enough, even if you’ve never met me in person, fill out this form and I’ll feature you in an upcoming post. (In case I have confused anyone, the questions on the form about our relationship refers to you, the reader, and me, the author, Eric Dreshfield, and not the featured person in this post.) Just beware, by completing the form, you are giving me permission to use that information in a future post, as well as allowing me to interject some of my own thoughts into your responses!

And now I introduce the brains behind the first-ever Punta Dreamin’, Aldo Fernandez.

aldofernandez-profile

What’s your job title? Technical Architect, Litify.com. (EFD – I had to look that company up. According to their website, Litify is the world’s best business management platform designed specifically for law firms. And it’s built on the world’s leading CRM platform…Salesforce, of course!)

What does that mean you do? I work as a Technical Architect for Litify.com, a Salesforce startup based in NY, where we are building end-to-end products for the Legal Industry like Referrals, Intakes and Practice Management tools. Daily, I’m back-to-back with multiple Product Managers and Development teams, helping to meet business requirement with the Platform’s best practices on development, automation, integration, security and customization scenarios. (EFD – That’s a pretty wild commute from Uruguay. I’m guessing you work remotely.)

How long have you been involved with Salesforce.com (as a customer and/or an employee)? I’ve been working with Salesforce since 2008. I started for a partner as a developer on a 3 month integration project with no big expectations. Then I started digging deeper on the platform and learned that Salesforce was much more than just a CRM. So yes, you can say I was seduced by the Force.  (EFD – You have a year more than I do on the platform. It’s very interesting to see how many different directions people can take their careers with the Salesforce platform.)

Bacon or sausage? Can’t I have both? Don’t make me decide!

What’s more important: Who you know, or what you know? What you know is very important but I think who you know (and learn from) wins. It’s amazing how you can learn things from the most unexpected people. (EFD – Score another victory for the “who”! I wonder just what that score is. For my next post in this series, I’ll review the stats!)

How did our relationship start, and when? I was studying for the CTA exam in the lounge area of a Hostel in San Francisco during Dreamforce, (2013, I think) and I noticed your Salesforce t-shirt and started talking about local Salesforce User Groups. You encouraged me with ideas to our Developer User Group in Uruguay which I really appreciated. In the name of our Community, Thanks Eric! (EFD – Yes! I remember that chance meeting in the hall of the Hostel. What a great conversation, and if memory serves me correctly, Zachary Jeans was there as well. How exciting it is to see that now you’ve taken the user group idea even further and launched Punta Dreamin’, the technical conference for Latin America’s Salesforce Community.)

And now the bonus question – What’s one fact about you that few people know, that will surprise me and my blog readers? I used to be a professional football(soccer) player in Uruguay. It didn’t worked; I was a better student on Engineering School than on the pitch. (EFD – Wow…now I know 2 people who were professional soccer players before starting a career that got them involved with Salesforce!)

You can find Aldo on Twitter.