Did you ever go out on a date with someone a friend said was perfect for you only to be wishing the date never started after just 5 minutes? That would be a bad date.
Did you ever go out on a date with someone who you figured out was perfect for you after just 5 minutes? That would be a great date!
Did you ever wonder how you can filter a matrix report to compare this year versus last year in your production org? That would be a Salesforce date. And when you use a Salesforce date in the right way, WOW! The things you can do!
Salesforce dates come in all shapes and sizes…just like your personal good and bad dates. But unlike those dates, you have complete control over what your Salesforce dates will do. And that’s a good thing! Dates are one of the most important filters you can use on a report. They will not only make sure you get what you are looking for, but with a narrow focus, your reports will actually run faster.
Types of Salesforce Dates
There are many types of Salesforce dates. There’s the really important ones, the dates everyone wants to know – what date does Dreamforce start, and when is Midwest Dreamin’ next year? While I admit those are important, they are really irrelevant to how you filter a report.
Everyone probably knows that you can use a fixed date range, simply by entering (or selecting from the calendar) the dates you want, and most people probably know that you can use a pre-defined date range such as “Current FQ” or “Last 90 Days”.
But did you realize you can use mixed dates to give you a really cool filter?
In short, dates are awesome, and control what you see (or don’t see) in your reports and dashboards.
For some reason, when I think about the power dates give you in reports, I thought of this: https://youtu.be/NpWAlvWNZj0
Perhaps by now you’ve heard of a little event being planned for July 9th & 10th, 2015, at Chicago’s Navy Pier…it’s a little thing called Midwest Dreamin’ 2015. The organizers of Midwest Dreamin’ somehow managed to convince Dan Darcy to come to Chicago to open up the activities on July 10th, and Peter Coffee will be making a return trip to Midwest Dreamin’ to close the event down.
Who is Dan Darcy?
Many of us that have attended Dreamforce over the past few years know Dan as “The Dreamforce Demo Man”, but he gave up that role about two years ago and moved into something bigger and better. Dan is now the Senior Vice President for Worldwide Product Readiness. He is responsible for working with the product organization to develop priorities, product positioning and competency strategy for the distriibution organization, customers and partners. In addition, he manages the New Product Introduction processes to ensure that product releases have an enablement plan and assets are developed for consumption by customers, partners and employees. Dan is also still head of Customer Visions for Marc Benioff.
Who is Peter Coffee?
Seriously? If you have to ask that question, one might wonder how long you have been a salesforce.com user, developer, administrator or fan. Just in case you did just crawl out from under a rock, or recently converted from some other CRM system, I’ll fill you in. Peter Coffee is the Vice President of Strategic Research at Salesforce.com, but to those of us in the Salesforce.com community, we think of him as so much more than that. He’s the voice of Dreamforce, the pre-Keynote entertainment, the Master of Ceremony at the worlds largest technology conference. He is the show, before the show. He sets the stage at Dreamforce and gets the crowd all pumped up to see Marc Benioff talk about all the exciting things that Salesforce.com is working on, and all the awesome good things the Salesforce Foundation is helping to accomplish thanks to the 1-1-1 model – One percent of your time, one percent of your profits and one percent of your products being donated to great causes in order to help make the world a better place for all of us. Peter currently supports Salesforce efforts in CIO and developer engagement; in regulatory and stakeholder discussions, including information security technology and practice; and in collaborations with research professionals in both the commercial and academic communities
Breakout Sessions Are the Skid Marks of Learning
I think it’s always interesting and entertaining to listen to Peter Coffee and Dan Darcy speak, but where the rubber meets the road is what really helps businesses and nonprofits alike. That’s why people attend events like Dreamforce and Midwest Dreamin’. Skid marks of learning – just what exactly is that? These skid marks don’t get made from quick stops or from taking turns too fast. They come from the rapid acceleration of business growth, from increased innovation and new ways of taking care of customers. Midwest Dreamin’ just completed its call for speakers and has a great lineup of fantastic speakers talking on everything from “Creating Change with Salesforce Communities” to “So You’ve Inherited (or Created) a Mess…Now What?” Check out more sessions planned for Midwest Dreamin’ 2015.
Time is Money
How valuable is your time? Consider not only your salary, but the time you spend with family and friends, the time you spend helping others through volunteering or just by being a good neighbor. Attending Midwest Dreamin’ 2015, can actually save you both time and money. Sure, there’s a hard cost to attending…travel expenses and the registration fee, but the knowledge you will gain and the value of those new ideas that will start floating around in your head will certainly exceed those hard costs and help you find more time in your day by allowing you to streamline processes.
The Proof is in the Pudding
I know what you are thinking now….how can I get in on this? What do I need to do to get a piece of this action? That’s the easiest part! Visit the Midwest Dreamin’ Register! page. Yes…it really is that simple!
What’s that? You want to help?
Are you with a partner and wanting to help get your company’s message out to the hundreds of attendees coming to Midwest Dreamin’? We’ve got plenty of sponsorship opportunities still available. For details, visit Sponsorship Options