You Don’t Have to be From the Midwest….

Perhaps by now you’ve heard of a little event being planned for July 9th & 10th, 2015,  at Chicago’s Navy Pier…it’s a little thing called Midwest Dreamin’ 2015. The organizers of Midwest Dreamin’  somehow managed to convince Dan Darcy to come to Chicago to open up the activities on July 10th, and Peter Coffee will be making a return trip to Midwest Dreamin’ to close the event down.

Who is Dan Darcy?

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Many of us that have attended Dreamforce over the past few years know Dan as “The Dreamforce Demo Man”, but he gave up that role about two years ago and moved into something bigger and better. Dan is now the Senior Vice President for Worldwide Product Readiness. He is responsible for working with the product organization to develop priorities, product positioning and competency strategy for the distriibution organization, customers and partners. In addition, he manages the New Product Introduction processes to ensure that product releases have an enablement plan and assets are developed for consumption by customers, partners and employees.  Dan is also still head of Customer Visions for Marc Benioff.

Who is Peter Coffee?

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Seriously? If you have to ask that question, one might wonder how long you have been a salesforce.com user, developer, administrator or fan. Just in case you did just crawl out from under a rock, or recently converted from some other CRM system, I’ll fill you in. Peter Coffee is the Vice President of Strategic Research at Salesforce.com, but to those of us in the Salesforce.com community, we think of him as so much more than that. He’s the voice of Dreamforce, the pre-Keynote entertainment, the Master of Ceremony at the worlds largest technology conference. He is the show, before the show. He sets the stage at Dreamforce and gets the crowd all pumped up to see Marc Benioff talk about all the exciting things that Salesforce.com is working on, and all the awesome good things the Salesforce Foundation is helping to accomplish thanks to the 1-1-1 model – One percent of your time, one percent of your profits and one percent of your products being donated to great causes in order to help make the world a better place for all of us. Peter currently supports Salesforce efforts in CIO and developer engagement; in regulatory and stakeholder discussions, including information security technology and practice; and in collaborations with research professionals in both the commercial and academic communities

Breakout Sessions Are the Skid Marks of Learning
I think it’s always interesting and entertaining to listen to Peter Coffee and Dan Darcy speak, but where the rubber meets the road is what really helps businesses and nonprofits alike. That’s why people attend events like Dreamforce and Midwest Dreamin’. Skid marks of learning – just what exactly is that?  These skid marks don’t get made from quick stops or from taking turns too fast. They come from the rapid acceleration of business growth, from increased innovation and new ways of taking care of customers. Midwest Dreamin’ just completed its call for speakers and has a great lineup of fantastic speakers talking on everything from “Creating Change with Salesforce Communities” to “So You’ve Inherited (or Created) a Mess…Now What?”  Check out more sessions planned for Midwest Dreamin’ 2015.

Time is Money
How valuable is your time? Consider not only your salary, but the time you spend with family and friends, the time you spend helping others through volunteering or just by being a good neighbor. Attending Midwest Dreamin’ 2015, can actually save you both time and money. Sure, there’s a hard cost to attending…travel expenses and the registration fee, but the knowledge you will gain and the value of those new ideas that will start floating around in your head will certainly exceed those hard costs and help you find more time in your day by allowing you to streamline processes.

The Proof is in the Pudding
I know what you are thinking now….how can I get in on this? What do I need to do to get a piece of this action? That’s the easiest part! Visit the Midwest Dreamin’ Register! page. Yes…it really is that simple!

What’s that? You want to help?
Are you with a partner and wanting to help get your company’s message out to the hundreds of attendees coming to Midwest Dreamin’? We’ve got plenty of sponsorship opportunities still available. For details, visit Sponsorship Options

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What can you do with Salesforce (dot)com ?

Some friends of mine who really don’t know much about what I do for a living keep asking me to explain my job. That’s not an easy question to answer. I’m an analyst, and for those of you who are analysts, you can understand why that’s not an easy question to respond to. For those who are not analysts, I’ll try to enlighten you.  An analyst is someone who analyzes thing. Too simple ?  Yes.  Way too simple.  In my case, I tell people that I spend my time looking at data trying to determine the story it is telling. And it really doesn’t matter what kind of data you are looking at, or even what the source is. All data has a story to tell that can reveal some fascinating things about the nature of business, of people, and of society in general.

I have been an analyst for many years and in many industries: higher education; small-box retail; big-box retail; an airline; and a ‘mom and pop’ consulting firm, just to name a few. The one thing I found that was consistent among all that, is that people have a need to understand data and what it means. They want to know more, and more. In today’s terminology, I suppose I could say I am a Data Scientist.

By now you are probably wondering, how does all this tie into Salesforce.com…please bear with me just a little longer. I promise to make the connection.

When I started writing this post, my first ever blog post, I had an agenda in mind. I wanted to compare my career as an analyst to the cloud computing / CRM giant, Salesforce.com. But as I kept writing, I kept coming back to one theme: Asking an analyst what they do, is a lot like asking “What can you do with Salesforce.com ?”  The answer to that question is really quite simple: You can do almost, if not everything your business needs to do to succeed with Salesforce.com or an app from one of the scores of Appexchange partners.

Perhaps the best response to that question is truely a better question: “What can you not do with Salesforce.com?” And personally, I think the sky is the limit…the possibilites are endless, so jump in, sit down and start driving. I can’t tell you where your journey will lead, but I can promise you it will be a facinating ride!

So much for a deep, thoughtful, analytics-based reply.  Perhaps in my next post, I’ll delve deeper into the numbers.  Actually, I won’t, since my next post is almost ready.

Here’s the teaser to have you come back to read the next one:  Passion, what matters most and a Fiat 500 crossing the country in preparation for Dreamforce 2012.

Thanks for taking a moment of your day to read my historical first blog post.