5 Things you might not know about Salesforce partner FairWarning

Guest post from Mike Mason, Senior Product Marketing Manager, FairWarning.

FairWarning is an ISV Salesforce partner – and here are 5 things everybody should know about us.

Kurt J. Long founded FairWarning after his own experience with a data breach.

Years ago, as founder and young CEO of the information security company OpenNetwork, Kurt was approached by the FBI after false information about a celebrity lawyer was sent from their network to a local radio personality, who read the information on-air to listeners. They needed to quickly determine where the leak originated, and whether they had somebody dangerous on staff. For three days, their key IT person – we’ll call him “Ken” – worked around the clock to investigate IP addresses and delve into all types of audit logs, painstakingly piecing together that the breach had come from an insider named “Don.” After this experience, Kurt realized the market needed a “Magic Button” that a business-minded person could push – one that would help organizations grow trust in their workforce while verifying that their access is above board. No other industry needed this more than the healthcare industry, due to the vast amount of sensitive data involved in patient care. FairWarning started there, monitoring electronic health record systems (EHRs) and other applications containing patient information. We introduced FairWarning for Salesforce in 2015 as a way for all types of organizations – not just healthcare – to unlock the information hidden in complex Salesforce Shield audit logs.

(EFD – Creating a product from a personal experience…I bet that’s how a lot of AppExchange partners go their start!)

FairWarning’s vision is to grow trust in an increasingly interconnected world.

According to the Edelman Trust Barometer, consumer trust in businesses has plummeted. As headlines of security breaches make their way to our news feeds nearly every day, citizens may feel that the organizations holding their most sensitive data care little about the security of that data. Everything that FairWarning does, from product upgrades to educating customers, is designed to help our customers grow that trust, both internally and with customers.

(EFD – All of us in the Salesforce Ohana understand the value of Trust.)

We want all business-minded users to have full visibility into Salesforce user activity – not just data scientists.

“Ken” from OpenNetwork spent three days combing through those audit logs to track down the origin of one leak. Had the FBI not notified Kurt of the leak, the company may have never known anything happened. FairWarning delivers that visibility by translating complex audit logs (e.g., Salesforce Shield Event Monitoring) into simplified, actionable insights and proactive alerts on specific user behavior. We believe everybody should have visibility into their cloud applications without having to turn to a data scientist to interpret the information within the applications’ audit logs. And we believe in providing a product that works when you need it most.

(EFD – Putting the power into the users’ hands!)

We work closely with Salesforce.com product development to help our customers unlock the full value of Salesforce and Shield.

Because visibility for all is so important to us, we are in constant contact with Salesforce.com product development and marketing to ensure that our customers’ voices are being heard within the Salesforce ecosystem. We have helped drive enhancements to Event Monitoring logs, and are currently working with a group of customers on real-time monitoring. In fact, our Dreamforce ‘18 messaging is “Empowering You to Take Shield to the Next Level.” We are a true partner for Salesforce and our customers, in every sense of the word.

(EFD – Be sure to visit with FairWarning while you are at Dreamforce!)


FairWarning Senior Product Marketing Manager Mike Mason discusses how businesses can take Shield to the next level and get greater visibility into Salesforce by coupling FairWarning with Salesforce Shield Event Monitoring.

We are inspired by global adventure.

FairWarning’s values include “Growth,” and we’re inspired by challenges and adventures. For many years, we’ve had an internal Flag Program, where employees take a FairWarning Flag on their travels and submit photos of themselves in amazing locales (over 40 countries to date!). Recently, we opened the Flag Program to any customer who would like to take a piece of FairWarning with them. And FairWarning CEO/Creator Kurt J. Long is currently making his way across the Mediterranean for the 2018 Virgin Strive Challenge. The Challenge benefits Big Change, which works to give young people essential skills, opportunities, and support to grow within themselves and change the world. The five-stage challenge includes a duathlon across Sardinia, hike on Corsica, five-day cycling arm through the Southern Alps, Alpine hike, and scaling of Europe’s tallest mountain, Mont Blanc.


Customer Success Manager Megan Krieger displays the FairWarning flag while climbing the Salkantay Trek in Peru

(EFD – Wow! Now that’s a view that needs no warning!)


5 Things You Can do at Dreamforce Without Attending a Single Session

Guest post from James Lloyd-Townshend, CEO of Mason Frank International. James Lloyd-Townshend is the CEO of Mason Frank International, a specialist Salesforce recruiter and long-time Dreamforce sponsor. He has provided us with the following insight into what you can get up to at Dreamforce 2018, the biggest Salesforce event of the year.

Dreamforce truly is a dream for Salesforce professionals. With 3,000+ sessions over the four-day event, there’s every opportunity to learn more about your specialism or focus product within the Salesforce ecosystem, and gather insights into the future of the technology.

Arguably the best thing about Dreamforce, however, is the volume of exciting activities you can engage in without even visiting a breakout session. Some of the most innovative technology companies in the world are exhibiting in San Francisco this year and, like any good festival, sometimes you have to venture off the beaten path to find the real magic.

Here are five things you can do at Dreamforce 2018 without attending a single session:

Discounted training and certification

Salesforce has a fantastic open education portal that encourages professionals to learn at their own pace, wherever and whenever they like. This extends to its certification routes, as it’s now easier than ever to take online-proctored exams, meaning you don’t even have to leave your house to become a certified Salesforce pro.

One of the perks of attending Dreamforce, however, is the discounts you can get on both training and certification. Trailhead Bootcamps, led by seasoned Salesforce experts, are being held early in the week, and you can receive up to a 50% discount on certification exams if you register via the online portal. If you’ve been weighing up whether you can justify the expense of certification, you’ve just found your answer.

Find a job

The Salesforce Partner ecosystem is rich with growing enterprises, while End Users are always on the hunt for new talent. If you’re looking for a fresh new challenge, or you navigate the contract market, Dreamforce could be the perfect chance to link up with your next employer. However, if you don’t fancy wandering around resume in-hand, you could always take the opportunity to speak to a recruiter exhibiting at Dreamforce.

Mason Frank International is the largest recruiter of Salesforce jobs in the world and, having sponsored Dreamforce five years in a row, is well equipped to advise you on your next career move; even if that’s just giving you a few tips on where to look for jobs or how to optimize your resume for prospective employers.

Customer Success Expo

Are you interested in exploring the latest solutions created by ISVs? Dreamforce’s Customer Success Expo offers the perfect chance to test drive an independent application that could make your life a whole lot easier. With more than 400 Salesforce Partners showcasing their expertise at this event, consider it a Comic Con for Salesforce geeks, only instead of comic books and movie memorabilia, you might end up coming away with an innovative solution that doubles your earning potential.

Give back to the community (and see Metallica!)

Salesforce co-founder, Marc Benioff, is no stranger to philanthropy, and the fundraising efforts at Dreamforce 2018 demonstrate that perfectly. Attendees are being encouraged to complete Dreamforce Quests via the mobile app or at Quest Towers located throughout the campus; each completed Quest unlocks a $50 donation towards local charities in the San Francisco Bay area, in an effort to help end homelessness.

If that wasn’t enough, Salesforce’s legendary Dreamfest benefit concert has been supporting UCSF Benioff Children’s Hospitals for several years now, and the 2018 show will push the boat out even further by featuring rock legends Metallica. So whether you want to seek and destroy free cocktails, fade to black in the mosh pit, or nothing else matters to you except learning more about Salesforce, register your place for this concert for an unforgettable experience while raising money for children in need.

Party…party hard

There’s a reason why Dreamforce is affectionately nicknamed drunkforce by the Salesforce community. As well as the event itself doing its best to create a party atmosphere, the number of Dreamforce after-parties being hosted by partners and user groups will almost certainly set you up for a sore head. Check out Salesforce Ben’s Dreamforce party guide for a better idea of what’s in store, but you’re likely to end up being invited to several parties once you’re at the event. These parties offer a great opportunity to network, but you could always just play ping pong; nothing wrong with that!

Enjoy your time in San Francisco, and be sure to cram as much into your Dreamforce experience as possible. This is the biggest Salesforce event of the year, and of all time, so make the most of every second, whether that involves learning more about your focus product or watching MC Hammer do his thing at an after-party. This is what being part of the Salesforce Ohana is all about—see you there!