How Dirty is Your Data?

Every time I hear someone talk about data quality, I’m reminded of something I learned many years ago. Data is everything. It’s the life-blood of most any organization. Data is what drives business forward, what helps organizations better engage with their customers, clients and constituents. The data you report out is only as good as the data you take in. There seems to have been two different schools of thought that have evolved on this subject over the years:

Garbage in, garbage out – An early IBM programmer and instructor named George Fuechsel is generally given credit for coining the term. It is said that he used “garbage in, garbage out” as an easy way of reminding his students that a computer just processes whatever data it is given. The term has expanded way beyond the computer science world and now “garbage in, garbage out” is often used to refer to situations in the non-digital world, where bad decision-making occurs as a result of incomplete or dirty information.

Garbage in, gospel out – This is a slightly newer variation on the same subject, where people tend to believe and trust statistics, and data that are computer generated. The thought here is that if a report has been produced by a computer, it must, inherently be accurate and contain valuable information to base decision-making on. 

In the upcoming webinar Data Quality: Top 5 Ways to Prevent Garbage in, Garbage out, taking place at 11am Central on Thursday, August 11th, I will discuss this very problem with Sviat Lobach, Vice President of Product at Revenue Grid. What you’ll learn from this session:

  • The impact bad data has on organizations – not just poor decision-making, but also the dollar impact on a company’s bottom line.
  • Why most approaches to data management don’t properly address this issue.
  • How automation can improve CRM data quality.
  • The best ways to have clean and complete data in your CRM.

Save your spot today!

Hurry! Special Dreamforce Offer Expires at 11:59 PM Central Time, September 3, 2022!

Want to Attend Dreamforce 2022, and Help Homeless Children at the Same Time?

If you had the chance to do something (that you do every year) and help a great cause at the same time, would you do it?

Yes, that was a rhetorical question, but do me a favor, think about it and answer the question anyway.

My answer would be a resounding ‘Yes!’ I try to give back to the Salesforce community every chance I get. I’ve been fortunate enough to have secured a full pass to Dreamforce that I could auction off with the proceeds going to Project Night Night.

Today I’m thrilled to launch the 2022 edition of the “Attend Dreamforce, Help Homeless Children” auction. The rules are pretty simple:

  1. Place you bid here.
  2. All entries must be received by 11:59 PM Central Time on September 3, 2022.
  3. The highest bid wins.
  4. Free pass covers conference registration fees only. All travel and other accomodations are the responsibility of the winner.

Registration for Dreamforce 2022 is already open, and once the early bird rate expires on August 9th, the cost for a full Dreamforce pass will be $1,999.00.

The lucky high bidder in this auction will get a full pass to attend Dreamforce 2022, taking place September 20-22, 2022.  And in the process the winner will be helping many homeless children get a NightNight pack from Project Night Night so that they can have sweeter dreams, no matter where they happen to call home for the night.

Please answer these two questions:

  1. Do you, or someone you know, still need a pass to Dreamforce, or want to save money on the pass you already have?
  2. Do you want to help children have sweeter dreams at the same time?

If you answered yes to both questions, please place your bids here. To see the current high bid, follow me on Twitter and search for #DF22PNN_HIGHBID.

The bidding will close at 11:59 PM on Tuesday, September 3, 2022.

If you happened to answer the first question with a no, please visit Project Night Night to learn more about their mission and consider making a donation through my special “bacon donation” to Project Night Night.

Either way, please follow Project Night Night on Twitter and support their cause with prayers!