To quote the book “212 – the extra degree” by Sam Parker: “At 211, water is hot, at 212, it boils. And with boiling water, comes steam. And steam can power a locomotive. One extra degree makes all the difference.”

To quote Brendan Conroy, Certified Salesforce Administrator and Salesforce MVP:  “The Community is that extra degree. The effort and expertise from Community members genuinely makes miracles happen.” You can find Brendan on Twitter and the Salesforce Success Community.

It’s really odd how sometimes things go full circle. I got the idea for this post in late September, 2013, and was reminded of it again while enjoying the opening a keynote at Dreamforce in November, 2013, when Marc Benioff introduced a special guest – Huey Lewis and the News, who wowed the crowd with “The Power Of Love”

It wasn’t accompanied by the video from the movie “Back to the Future”, but after attending Dreamforce, and seeing how much emphasis Salesforce has placed on API and Mobile, it seemed appropriate for me to use that clip. With all the massive changes that have been baked into Salesforce.com over the past years, Salesforce Releases – 2011-Now, it’s really great to realize just how much Salesforce.com cares about what their customers want and need.

It’s a return to the grass-roots…it’s back to basics. It’s True To The Core! It’s … Wait for it … It’s

Back to the future!

Its Midwest Dreamin’ 2014, coming to Chicago, Summer, 2014.

What’s Midwest Dreamin’ 2014?

It’s the best of user groups combined with a Dreamforce-like atmosphere (with only 250 of your closest friends.)
Stay tuned for more details and how you can register to attend.

Interested in helping to sponsor Midwest Dreamin’ 2014? Send an email to: midwest.dreamin.2014@gmail.com